Energy Digital Media Campaign

Energy Awareness Application Development

CHALLENGE: As part of energy action month Splice has been asked to help in launching a new media campaign strategy promoting energy culture change. The campaign's theme, "Did you Know?" highlights the importance of clean energy.

SOLUTION: Develop working prototypes of mobile and interactive web apps to assist with developing an overall strategic plan and interactive media campaign. Through personal interviews, exciting visuals, and relevant language, the campaign aims to reach the workforce. Our challenge was to bring a fresh design element to more traditional audio and video campaign strategies. “We wanted a way to start thinking about scaling the campaign sooner then later. So implementing cross platform services was critical. Server to client pushes was paramount in making sure the products would still be in play for years to come."

RESULT: Interactive tablet, responsive website, sizzle video production and subscription based digital publication.